Wednesday, February 17, 2021
There are different types of copywriting. In my experience, long-form copy is the type most people are familiar with. But other areas include the short one-liners you hear on the radio (think slogans), the scripts you hear on T.V. commercials, and nearly everything you read online.
A not-so brief list of different types of copywriting.
So, looking at that list, the better question’s what is copywriting?
I answer the question what is copywriting in more detail in another post, but the actual answer’s very simple. It’s the sell. A copywriter’s goal is to sell you something. And that something can be anything: the latest product, a new and convenient service, a brand-new lifestyle, you name it, we sell it. And the only real difference between all of those areas is the format you’re reading it on.
