There are many different types of copywriting. Based on the people I’ve spoken to, long form copy’s the type they’re most familiar with. But other areas include the short one-liners you hear on the radio (think slogans), the scripts you hear on T.V. commercials, and nearly everything you read online.
A not-so brief list of different types of copywriting.
- Website Copywriting (B2B & B2C)
- About us’
- Landing pages
- Product descriptions
- Product categories
- SEO Copywriting
- Marketing (B2B & B2C)
- Online advertising
- Web stuff (see above)
- YouTube scripts
- Radio ads
- Television ads
- Display ads
So, looking at that list, the better question’s what is copywriting?
I answer the question what is coywriting in more detail in another post, but the actual answer’s very simple. It’s the sell. A copywriter’s goal is to sell you something. And that something can be anything: the latest product, a new and convenient service, a brand-new lifestyle, you name it, we sell it. And the only real difference between all of those areas is the format you’re reading it on.
If you want a bit more depth For the long answer to the question what is copywriting.