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Web Development & Copywriting

What are the different types of copywriting?

There are different types of copywriting. In my experience, long-form copy is the type most people are familiar with. But other areas include the short one-liners you hear on the radio (think slogans), the scripts you hear on T.V. commercials, and nearly everything you read online.

A not-so brief list of different types of copywriting.

  1. Website Copywriting (B2B & B2C)
  2. About us’
  3. Blogs
  4. FAQ’s
  5. Landing pages
  6. Product descriptions
  7. Product categories
  8. SEO Copywriting
  9. Marketing (B2B & B2C)
  10. Billboards
  11. Brochures
  12. Online advertising
  13. Presentations
  14. Web stuff (see above)
  15. YouTube scripts
  16. Commercials
  17. Radio ads
  18. Slogans
  19. Television ads
  20. Magazine
  21. Articles
  22. Display ads

So, looking at that list, the better question’s what is copywriting?

I answer the question what is copywriting in more detail in another post, but the actual answer’s very simple. It’s the sell. A copywriter’s goal is to sell you something. And that something can be anything: the latest product, a new and convenient service, a brand-new lifestyle, you name it, we sell it. And the only real difference between all of those areas is the format you’re reading it on.